Traction is a publicly traded investment company with ownership interests in listed and unlisted companies. Our operations are based on our own methodology for developing and refining the companies in which Traction is an owner. The primary focus of the methodology is customer relationships, capital flow and risk management. Traction does not focus on specific industries, because our method is based on business acumen, which is applicable regardless of industry affiliation. Traction’s role as owner is based on an active and long-term engagement, together with an entrepreneur, corporate management and other major shareholders. In addition hereto, Traction conducts investment operations aimed at achieving a good return on the company’s capital.